As REED Turkey, we are looking for a "Senior Brand Manager" with below requirements for our client in FMCG sector.
Qualifications
- University degree in Business Administration, Economics or a related field with a successful academic record, master degree is an asset,
- Min 7 years of marketing experience,
- In depth knowledge in FMCG brand management,
- Verbal and written fluency in English,
- Excellent communication skills for stakeholder management,
- Ability to multi-task in a fast-paced work environment,
- Result oriented,
- Proactive,
- Team player,
- Flexible & quick in adaptation.
Job Description
- Defining the strategy and action plan for the category and follow-up the execution together with the team members & cross-functional teams.
- Tracking, measuring and monitoring the delivery of the marketing plan taking any necessary reactive action as appropriate.
- Presenting strategy to local & global stakeholders with clear, structured presentations occasionally.
- Tracking the performance of the categories to drive the necessary insights & take corrective actions for growth.
- Following the competition and market closely.
- Conducting necessary consumer research on need basis and shaping strategy in line with these insights.
- Planning & executing launches with strong 360-degree communication plans. (Tv, Digital, POS, etc.)
- Ensuring successful development and implementation of effective & efficient consumer communications, promotions, and activations.
- Leading and steering account specific promo and activation plan and follow up for executing with SCM.
- Stakeholder management: Internal management team + Agencies + Regional & Global teams.
- Manage category budgets efficiently and in full.
